Harness the power of your community
Without traction there is no long-term viability.
Most projects have a telegram group and this will likely be the heart of the community, if the heart stops beating, the project will really struggle. On the flip side, if managed well, the community can help exponentially grow your reach to new levels.
This article will run through everything you need to know in order to get the most out of your community and most importantly, retain the community interest.
There’s no point in having a 10,000 strong community with no activity.
To grow your Telegram, start a conversation, as people to start talking about your new crypto project, the goal is here is maintain this relevant dialogue. The key is to introduce valuable content into the group that will help attract, engage and most importantly, retain your members. We will go over some key tactics that will allow you to do this.
Make a Good First Impression
You have to see everything from the members perspective…You join a telegram group, at this current time you do not know much about the project, a lot of the members will be speculative investors, looking for somewhere to invest their money and often Telegram groups are places to “window shop”. Making a judgement on whether to stick around or leave within 5 minutes (similar to how you can make a judgement on whether or not you like someone within seconds). All the chat history is logged and all they have to do (which they will) is scroll through the chat history and make their judgement about the WHOLE project. The best way to impress new members and secure their interest is to showcase a stream of quality engagement.
Here are some great tactics to ensure that your Telegram group always shines:
- Commit to nonstop engagement: At minimum, someone should be posting and responding to group members 24/7. To do this, you need to recruit really engaged members of the community to become admins, the number of admins will need to increase as you grow.
- Send welcome messages: New members will appreciate being recognized upon their arrival. Like onboarding, a greeting will help users feel at home and get acquainted with your team. Let them know the rules, maybe links to where they can learn more about the project, identify senior members of the team by name so they can reach out if they want to.
- Engage with polls and surveys: Gathering feedback serves the dual purpose of encouraging engagement and gauging member interests. Use polls and surveys to collect data and incite discussion whenever conversation is at a lull.
- Minimize bad actors: A steady pulse of activity is essential to an engaged community, but only from valued members, it is imperative to be vigilant in minimizing any trolling or spam in your feed.
- Pinned messages: Make sure you are constantly pinning new messages to your group with important and relevant information that will add value.
Create A Positive Atmosphere
The best crypto communities are those with a unique idea. If group members feel personally invested in the project vision, participation is a given and you will find your retention levels are really high.
Use your engagement strategy to build a community. Consider each interaction as a chance to reinforce the connection between you and your audience. Share valuable content, inside jokes, and be genuine with your members. This will generate trust and stroke further conversation.
Here are some top tips to instill a sense of culture in your Telegram group.
- Meme competitions: Internet culture LOVES a good meme. Crowdsourcing a meme competition is a fun way to drum up branded chit chat, plus increase the virality of your channel’s content.
- Sticker Packs: The winners from the meme competition can be immortalised forever by creating the best memes into Telegram sticker packs, see this link for a tutorial on how to add stickers and sticker packs! https://www.makeuseof.com/tag/how-to-make-telegram-stickers/
- Slogan competitions: Akin to meme competitions, slogan competitions give members an opportunity to recognize one another for their creativity. This exchange of one liners is a humorous way to increase the goodwill and fellowship of your group and can even spread outside of the group.
- Be a nice human: Pleasantries are the fabric of civilized discourse. Treat your Telegram community like friends, acknowledge them as such, and they’ll respond in kind. Saying Good Morning and Goodnight being the simplest examples.
- Chat one-to-one: When a team member reaches out to a group member, that audience member feels important and more inclined to engage. If your team reaches out to numerous people every day, you’ll notice these members to be increasingly vocal. Make them feel valued.
Keeping The Momentum
Though organic engagement is key, the role of community manager is often to nurture a dialogue. Usually, this means distributing a key piece of relevant content. For example, you could share an article from an influencer and prompt a reply, or weigh in on a current event that relates to cryptocurrency.
Here are some easy ways to spark engagement when the conversation dies:
- Ask questions: One-sided conversations are boring and people would rather be heard than listen. When sharing content and updates, end with a thoughtful question that encourages discourse.
- Request feedback: Soliciting feedback shows your audience you value their opinion. It’s also an opportunity to learn about what your group wants. You’ll drive participation and focus your project by keeping current with user sentiments. You can use polls for this to make the gathering of real time data easier.
- Create multiple communities: Niche communities are more valuable to their respective user bases. While a universal group may seem tempting, developers and investors want different types of information. At scale, creating discrete communities allows you to better disseminate content and generate rewarding engagement within each audience segment. Being able to identify larger wallet holders for example and creating a VIP based group, where you can ask for their input and thoughts more directly is a way to retain larger investors.
- Appoint ambassadors: As community moderator, you’ll notice some people are more engaged than others. You can magnify the impact of these individuals by promoting them to the role of community ambassador. Like mini-influencers, ambassadors help to boost involvement from within, acting as conversation-starters and inclusive voices. Ambassadors are the pillars of your community, so tap them to rally your audience, distribute key content, or solicit referrals from members.
Driving community engagement requires an always-on approach. The community manager should encourage members from the very start, welcoming them into the fold and showing them around. A steady stream of relevant content is the mainstay of any Telegram group, as is organic dialogue around these ideas. You’ll often find these individuals are incredibly eager to be involved and will do so for free.
The Power Of The Community
Once you have established your telegram group and you have a thriving and engaged community, the next step is to harness the power of the community to gain further traction.
Simply asking the community to spread the word of your project the following ways.
Give us a follow: Ask your community to follow your other social platforms like twitter and instagram.
Important posts: If you make a big announcement on instagram, tell your community when you will be making the post and ask them to like, share and spread the word as soon as you post it.
Word of mouth: A free but insanely effective way of marketing is through word of mouth, ask your community to spread the word, but be extremely careful because this is something you can’t manage and control. Make sure that your community is well informed on your project and what solution it provides, spamming the same message can have a negative impact on your project.
If you want to increase your projects exposure and want a consultative partner that can help you every step of the way, please get in touch with us at:
